Alcohol prices increasing and a notable portion is from domestic products

Analysis of spirit and wine price trends from a US buyer perspective

There are ups, downs, and deals with tariffs, and then there’s the U.S. domestic wine market. This month, the Bright Data team looks at the costs of both U.S. domestic and imported spirits and wines to show you changes in the market from a U.S. consumer perspective. We choose alcohol because of the ease to distinguish the country of origin, which was difficult at scale with other types of consumer products we are tracking. This will allow teams to understand if and when tariffs have an impact on prices.

In analyzing the data, we noticed an immediate trend: international spirits are increasing in price at a much higher rate, in contrast to what’s happening with wine. Our sample included more than 13,000 products, and more than 9,000 came from the spirits category and 3,800 from the wine category. Of those, we found that 8% of products in our spirits sample increased in price, but this changed drastically based on the country of origin. We also found 5.5% of wines increased in price, but the most shocking trend was the US wines, which we broke down by state. To be included on either list of country data, there must be at least 100 products in the subset.

Irish Whisky was the type of spirit with the most products with a price increase, followed by Canadian Whiskey and tequila. Generally speaking, the type of alcohol the country is known for was the most affected.

Percentage of spirit products increasing in price by country:

When analyzing the wine sample, we found a small increase by country, and a much larger increase by some of the U.S.’s largest wine producers. Again using the same threshold for countries of a sample size of at least 100, and the top three US states. New York and Michigan had the highest number of items with price increase but the sample sizes are much smaller.

When looking at the type of wine, it’s interesting to note, rose was the type with the most items that had a price increase, and it mostly originated from France. From our sample, you can expect to pay 13.2% more for a bottle of rose where the price was increased.

Percentage of wine products increasing in price by country or state:

So how does this translate to your wallet? If a wine or spirit you enjoy has increased in price, a bottle of spirits could be priced anywhere from thirty cents to $300 more and wine from one penny to $150.

Dataset of the Month

Ecommerce Price & In Stock Tracker

We continue to track pricing and stock data for several online marketplaces such as Amazon, Walmart, Target, Lowes, and Home Depot. We’ve been updating prices week over week since early March. Our graphs in the following datasets shows the number of products with price increases & the percentage of items that are in-stock.

Ready to Use Datasets

Have another project in mind? In addition to web scraping tools, Bright Data’s marketplace is free and accessible to journalists.

Here’s a link to the journalism program if you are interested in learning more.